The Palace Museum officially opens its flagship store on China's giant e-commerce platform, Alibaba, June 29, 2016. Apart from the creative cultural souvenirs and publications launched by the Palace Museum, the public can easily reserve tickets online through the store's specialized section for "ticketing"; those who reserve online don't need paper tickets to enter the attraction, all they need is to present a QR code or their ID card for quick access.[Photo/IC]