Watching your products fly off the shelves is not usually regarded as a problem by most companies. But for the Australian maker of a popular baby milk powder, demand from China is resulting in shortages on domestic shelves and anger among loyal customers.
對(duì)于大多數(shù)公司而言，貨架上的商品被一搶而空通常并不算什么問(wèn)題。但對(duì)澳洲優(yōu)質(zhì)嬰兒奶粉生產(chǎn)商貝拉米而言，中國(guó)的大量需求已經(jīng)造成了澳大利亞本國(guó)嬰兒奶粉短缺。此事也引起了當(dāng)?shù)叵M(fèi)者的不滿。

A surge in sales ahead of China's online discount shopping day, Single's Day, which falls on Wednesday, has worsened the problem.
中國(guó)網(wǎng)購(gòu)狂歡節(jié)“雙11”到來(lái)之前，網(wǎng)上就迎來(lái)了嬰兒奶粉搶購(gòu)狂潮，雖然在11月11日當(dāng)天，銷售量有所回落，也未能阻止嬰兒奶粉短缺問(wèn)題的惡化。

Bellamy's Australia has now apologised to its customers, many of whom have been unable to find cans of formula in their local supermarket.
很多消費(fèi)者已在當(dāng)?shù)氐某欣镔I不到貝拉米嬰兒配方奶粉了，澳洲貝拉米公司也已對(duì)此事向消費(fèi)者致歉。

The Tasmania-based company, which makes Australia's only certified organic infant formula, blamed "unprecedented demand" for its products last month.
總部設(shè)在塔斯馬尼亞的貝拉米公司是澳洲唯一一家有保證的生產(chǎn)有機(jī)幼兒奶粉的公司。貝拉米公司將嬰兒奶粉短缺歸咎于上個(gè)月需求量的猛增。

Following angry comments from customers, Bellamy's said on its Facebook page that "purchases of products solely for the practice of on‐selling in overseas markets has led to limited stocks of [its] products on the shelves of Australian retailers".
在消費(fèi)者的一片憤怒聲中，貝拉米在其臉譜（Facebook）頁(yè)面中宣布“單純?yōu)殇N往海外市場(chǎng)的購(gòu)買行為已經(jīng)導(dǎo)致澳大利亞零售商嬰兒奶粉庫(kù)存捉襟見(jiàn)肘。”

The popularity of foreign baby milk products has prompted some Chinese people in Australia to snap up cans to resell to Chinese buyers.
國(guó)外嬰兒奶制品在中國(guó)的流行促使很多在澳大利亞的中國(guó)人在當(dāng)?shù)負(fù)屬?gòu)奶粉再代銷給中國(guó)買家。

'No control'
“無(wú)法控制”

While a can of Bellamy's infant formula costs about A$20 in Australia (￡9.33, $14.10), it can sell for as much as four times that amount in China.
一罐貝拉米嬰兒配方奶粉在澳大利亞的售價(jià)約為20澳元（約合9.33英鎊，14.10美元）， 而在中國(guó)的售價(jià)將會(huì)翻4倍。

"It's a fact that our brand is also very popular in China," Bellamy's said. "As a result some people like to buy our product here from Australian retailers and on‐sell it to China. We do not condone this activity but we have no control over what happens to our stock once we have delivered it to our retailers," it added.
“我們的商品在中國(guó)確實(shí)很有名氣。” 貝拉米公司稱，“這就導(dǎo)致很多人喜歡從澳大利亞零售商中購(gòu)得我們的產(chǎn)品再代銷到中國(guó)。 我們不支持這種行為， 但是一旦我們將商品發(fā)給零售商，就無(wú)法控制庫(kù)存了。”

Australian consumer rights group Choice has been told that some people who buy large amounts of formula made by companies such as Bellamy's sell them on sites such as Taobao, a Chinese auction platform similar to eBay.
澳大利亞消費(fèi)者權(quán)益組織已經(jīng)得知有些人大量購(gòu)買像貝拉米等大牌生產(chǎn)商生產(chǎn)的配方奶粉在淘寶（一家類似易趣的中國(guó)競(jìng)買平臺(tái)）等網(wǎng)上平臺(tái)上銷售。

Imported baby milk powder has been the preferred product in China since a deadly tainted milk scandal in 2008 when at least six children died and some 300,000 fell ill after consuming milk products contaminated by melamine.
自2008年食用含有三聚氰胺的有毒奶粉致6名兒童死亡、超30萬(wàn)名兒童患病的事件曝光后，中國(guó)消費(fèi)者便對(duì)進(jìn)口嬰幼兒奶粉偏愛(ài)有加。

Bellamy's said that some retailers have limited purchases to two tins per customer, but that demand remained strong and "shelves are soon stripped".
貝拉米公司稱部分零售商已經(jīng)規(guī)定每名消費(fèi)者一次限購(gòu)兩罐奶粉，但是需求量仍居高不下， 商品依然會(huì)在短時(shí)間內(nèi)被搶購(gòu)一空。

"We are doing everything possible to increase production as rapidly as we can, but this takes some time," the company added.
“我們?cè)诒M可能快地增加生產(chǎn)量，但仍供不應(yīng)求。”公司補(bǔ)充說(shuō)。

As well as China, its products are also sold in Hong Kong, Malaysia, New Zealand, Vietnam and Singapore.
除了中國(guó)內(nèi)地，該公司的產(chǎn)品還銷往香港、馬拉西亞、新西蘭、越南和新加坡。

Online sales of Bellamy's are being restricted to three tins a fortnight for customers with addresses in Australia and New Zealand.
貝拉美在線銷售規(guī)定居住在澳大利亞或新西蘭的消費(fèi)者兩周內(nèi)限購(gòu)3罐奶粉。

It expects stocks to improve from late November.
公司期待從11月下旬起，庫(kù)存能有所提高。

英文來(lái)源：BBC
譯者：劉麗麗
審校&編輯：丹妮