中國(guó)網(wǎng)站品牌欄目（頻道）
諾基亞最新發(fā)布的Lumia 920廣告視頻被某技術(shù)網(wǎng)站發(fā)現(xiàn)穿幫鏡頭，該鏡頭顯示廣告中播放的視頻并不是由這款手機(jī)拍攝的。隨后，諾基亞方面對(duì)此致歉，并播放了真正用這款手機(jī)拍攝的視頻片段。這支廣告主要是宣傳諾基亞手機(jī)的光學(xué)影像穩(wěn)定技術(shù)，在廣告視頻中，男女主角騎著自行車前行，男主角用諾基亞新款手機(jī)為女朋友拍照。廣告隨后用分屏的方式顯示出拍攝時(shí)防抖功能開(kāi)啟與關(guān)閉的巨大差異。但是在視頻中，人們可以通過(guò)窗戶反光看到有一個(gè)攝影師拿著一臺(tái)專業(yè)攝影機(jī)。諾基亞在致歉聲明中表示，那段視頻只是模擬了光學(xué)影像穩(wěn)定技術(shù)，它代表了Lumia 920能達(dá)到的拍攝水平，但不是用Lumia 920手機(jī)拍攝的，并表示他們應(yīng)該在廣告中提前對(duì)此做出聲明。
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Nokia has apologized after it emerged that an ad featuring video footage that appeared to have been filmed with its new flagship smartphone had in fact been created using different equipment. |
Nokia has apologized after it emerged that an ad featuring video footage that appeared to have been filmed with its new flagship smartphone had in fact been created using different equipment.
The Verge tech site revealed the fraud after it noticed a window reflection showing a cameraman holding what appeared to be an SLR camera.
In a blog post the handset maker said it should have "posted a disclaimer".
The news threatens to take the shine off the launch of the Lumia 920 phone.
Investors had already shown doubts about whether the Windows Phone 8 handset could revive the Finnish company's fortunes, sending its shares nearly 8% lower on Wednesday.
In Thursday's trade the stock fell a further 6%.
The ad showed a man filming his girlfriend using the new smartphone while they were riding bicycles.
The footage cut from professionally-filmed material, featuring both actors, to what looked like it was the video captured by the man's Nokia device.
A split-screen sequence then showed what the smartphone's footage would look like with Nokia's optical image stabilization (OIS) feature turned on and switched off.
The footage was intended to support the firm's claim that its technology helped reduce image blur. It was shown at a press conference on Wednesday to support Nokia's boast that the Lumia 920 featured the best smartphone image quality on the market.
The Verge article said: "too bad it's faked".
Nokia's blog acknowledged the problem in a post titled "An apology is due".
"We produced a video that simulates what we will be able to deliver with OIS," wrote the site's editor.
"Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920... we apologize for the confusion we created."
Nokia also released footage that was shot with the Lumia.
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(Agencies)
（中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津 Helen 編輯）
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